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Pay Per Click

Keywords Research and identification

Keywords are significant phrases and concepts from your research question or thesis. A keyword, often known as a focus keyword, is a word that best represents the information on your website. Tech Pond always chooses the best keywords related to the website.

Landing page optimization

The technique of enhancing components on a website to boost conversions is called landing page optimization (LPO). Tech Pond optimizes the landing page according to Google’s latest technical SEO updates.

Tracking and testing

PPC tracking, or the process of assessing and optimizing the results of your pay-per-click marketing campaigns. And A/B testing is the simplest method for evaluating your pay-per-click advertisements. A/B testing is the process of comparing the performance of two or more adverts within the same ad group while changing one variable each time. Tech Pond has a professional expert and creative team to track and tests a campaign properly.

Monitor performance and optimization

When running a PPC campaign, according to your campaign goals, the following fundamental metrics for search, display, and/or social ads should be taken into account:

  • Click-through rate (CTR)
  • Conversion rate
  • Cost per click (CPC)
  • Quality Score (For AdWords)

Define Goals and targets

You can select the platforms and ad types that are suitable for your marketing requirements by defining your ad goals.

  • Increase site traffic
  • Generate leads
  • Drive sales
  • Raise brand awareness

Ads content

Ads content is most imported for because it responds to inquiries from your audience and helps you build trust, develop relationships, improve conversions, and generate leads. Tech pond writes good ad content for our customers.

Bid budget – PPC

Since advertising costs are only incurred when a potential customer clicks on your ad, a PPC budget is the amount of money allocated to efforts to increase web traffic. Tech Pond always takes care of the client's budget so that more benefits can be obtained by applying less budget.

1st Result

After launching the campaign and monitoring performance, Tech Pond sends the final result which shows on Google search ads for example:


You know every pay-per-click campaign is unique, we share some most successful PPC campaign characteristics: logical, well-organized campaign structure, excellent keyword searching, and ongoing management and maintenance. Tech Pond team’s experts try to show quality results to clients because the client’s satisfaction is our first priority and Tech Pond’s clients are our priceless asset.

Targeted search engine (Google, Google other partners)

Search engine advertising is a range of paid-for ads that are most prominent on the results pages of search engines like Google. Bing, Yahoo, Baidu, Yandex, Ask.com, etc. We choose a Targeted search engine according to the client's needs. Tech Pond suggests the customer Google search engine because Google is commonly used in the world.

Account and billing setup

A billing setup links a Google Ads account to a Payments account at the account level, effectively deciding who will be charged for expenses generated by the billing setup account budgets. Tech Pond sets up the account and billing for its clients

Campaign launch

Pay-per-click marketing is a successful digital marketing tactic that uses targeted, paid advertisements to get people to websites. The PPC campaign is the most powerful paid web traffic tool so, Tech Pond keeps in mind all the technical points before launching the campaign.

Reports, testing, and adjustments

Tech Pond creates a PPC Campaigns report for demonstrating results. We should include it in a PPC Report.

  • Campaign Goal.
  • CPA
  • ROAS
  • Conversions
  • Ad Targeting
  • CPC
  • General Traffic Metrics
  • Month-over-Month Data

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